How Superside Built a Full Creative Team in 2 Weeks and Cut Costs by 40%

WIND HR scaled a bilingual LATAM creative & marketing team in days — not months — unlocking growth without burning budget.

The Problem

Superside needed to expand its creative and marketing capacity fast. Campaigns were scaling, client demand was rising, and the existing team was stretched thin.

Hiring locally in the U.S. meant long cycles and steep salaries that would strain the budget. Freelancers added short-term relief but lacked consistency and accountability. Superside risked hitting a wall: growing demand with no scalable way to meet it.

The Breaking Point

Every delayed hire pushed projects further behind. Campaign deadlines piled up, teams burned out, and leadership faced a choice: either absorb inflated U.S. hiring costs or risk disappointing clients.

Scaling through freelancers wasn’t sustainable — quality varied, and reliability was fragile. Superside realized that without a better hiring model, growth would stall under the weight of its own success.

That’s when they reached out to WIND HR.

The Solution

Superside didn’t need another batch of resumes. They needed a fully bilingual, execution-ready creative and marketing team that could integrate immediately.

WIND HR’s insight: the right talent existed in LATAM — bilingual creatives with world-class design and marketing skills, cultural adaptability, and at ~40% lower cost than U.S. hires. By reframing the search, Superside could scale fast, without compromising quality or burning through budget.

The WIND HR Approach

Step 1: Team Blueprint
Mapped out critical creative and marketing roles to scale capacity immediately.

Step 2: Proactive LATAM Sourcing
Tapped curated LATAM pools of bilingual talent, headhunting directly for marketing and design expertise.

Step 3: Cultural + Communication Fit
Screened candidates not only for creative excellence but also for bilingual communication and collaboration in fast-paced teams.

Step 4: Rapid Deployment
Compressed sourcing, vetting, and onboarding into a 2-week sprint — giving Superside a complete creative team, fully integrated.

The Result

In just 2 weeks, Superside flipped a hiring bottleneck into growth momentum:

• A full bilingual creative & marketing team hired and onboarded
• ~40% cost savings compared to U.S. hires
• Faster campaign execution with consistent quality
• A repeatable model for scaling future roles

Why It Matters (Founder POV)

For Superside’s leadership, this wasn’t just about cost savings. It meant:

• Expanding creative output without overburdening the core team
• Unlocking cost-efficient growth that preserved budget runway
• Building a scalable hiring system that could keep up with client demand

WIND HR turned what could have been a hiring bottleneck into a competitive advantage.

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